Tinder Is Getting an AI Upgrade to Help You Decide What Photos Are the Hottest
Like every other tech company, Tinder is bringing artificial intelligence to its operations in an attempt to create a better user experience, its parent company Matchgroup said in its Q2 earnings letter on Wednesday. The company says it plans to create new features around the needs of Gen Z users.
Aside from Tinder, Match Group also owns popular dating apps Hinge and OkCupid which are introducing AI in an attempt to shift their algorithm to focus on how the younger generation approaches dating. By incorporating quizzes, prompts, and conversation starters, the earnings report says it will better target self-expression, but with that comes its plans to utilize AI capabilities.
As the total revenue for Match Group’s dating apps continues to grow, jumping 4% in the second quarter of 202...